Privacy Policy for Alpine Routes & Beyond
Welcome to Alpine Routes & Beyond. This privacy policy outlines how we collect, use, and protect your personal information when you engage with our luxury road trip planning services and navigate our online platform. We are committed to maintaining the highest standards of privacy and data protection, in accordance with applicable laws, including the General Data Protection Regulation (GDPR).
1. Information We Collect
We collect various types of information to provide you with the bespoke luxury travel experiences you expect.
- Personal Identification Information: This includes your name, email address, postal address, phone number, and passport details. We collect this when you make a booking, request a quote, or subscribe to our newsletter.
- Travel Preferences and Requirements: Information about your desired routes, preferred accommodations, dietary restrictions, health conditions relevant to travel, and special requests for concierge services or private guided experiences. This helps us tailor your luxury journey.
- Payment Information: When you make a reservation, we collect payment details such as credit/debit card numbers and billing addresses. This information is processed securely by our trusted payment partners and is not stored on our servers.
- Technical Data: Information about your device and how you interact with our online platform, including IP address, browser type, operating system, referral sources, and pages viewed. This helps us enhance our website's functionality and user experience.
- Communication Data: Records of communications with us, including emails and customer service interactions.
2. How We Use Your Information
Your information is used for the following purposes:
- To Provide and Manage Our Services: Fulfilling your bookings, organizing your premium routes and accommodations, arranging private guided experiences, and implementing concierge tips.
- Personalization: To tailor your luxury travel itinerary and provide recommendations that match your specific preferences and previous interactions with our services.
- Communication: Sending booking confirmations, travel updates, important service announcements, and responding to your inquiries.
- Marketing Communications: With your explicit consent, we may send you newsletters, promotional offers, and information about new luxury travel packages. You can opt-out at any time.
- Improving Our Services: Analyzing usage data to understand how our online platform is used and to enhance the quality and range of our luxury offerings.
- Security and Fraud Prevention: Protecting our services and customers from fraudulent activities and unauthorized access.
- Legal Compliance: Adhering to legal obligations and regulatory requirements.
3. Legal Basis for Processing Personal Data (GDPR)
We process your personal data based on the following legal grounds:
- Contractual Necessity: To fulfill the services you have requested, such as luxury road trip planning and booking.
- Consent: Where you have given clear consent for us to process your personal data for specific purposes (e.g., marketing communications). You can withdraw this consent at any time.
- Legitimate Interests: For purposes such as improving our services, preventing fraud, and enhancing the security of our online platform, provided these interests do not override your fundamental rights and freedoms.
- Legal Obligation: To comply with applicable laws and regulations.
4. Sharing Your Information
We do not sell your personal data. We may share your information with:
- Service Providers: Trusted third-party partners who assist us in providing our luxury services, such as premium hotels, private transport companies, local guides, and payment processors. These partners are contractually obligated to protect your data.
- Legal and Regulatory Authorities: When required by law or to protect our rights, property, or safety, or the safety of our users.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal data may be transferred as part of the transaction.
5. International Data Transfers
As our luxury road trips may span across different countries, including regions outside the European Economic Area (EEA), your personal data may be transferred to and processed in these locations. We ensure that such transfers comply with GDPR and other applicable data protection laws, typically through standard contractual clauses or similar safeguards.
6. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the period of our contractual relationship with you, to comply with legal obligations, resolve disputes, and enforce our agreements.
7. Your Data Protection Rights
Under GDPR, you have the following rights regarding your personal data:
- Right to Access: You have the right to request copies of your personal data held by us.
- Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- Right to Erasure (Right to be Forgotten): You have the right to request that we erase your personal data, under certain conditions.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
- Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
- Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority if you believe your rights have been violated.
8. Security Measures
We implement robust technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. This includes encryption, access controls, secure networks, and regular security audits.
9. Cookies
Our online platform uses cookies to enhance your browsing experience, analyze site traffic, and personalize content. You have the option to accept or decline cookies through your browser settings.
10. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the new policy on our online platform. We encourage you to review this policy regularly.
11. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Alpine Routes & Beyond GmbH
Maria-Theresien-Straße 34
6020 Innsbruck
Austria